Flooring Design Porirua
In March earlier this year (2020), we were approached by the owners and operators of the brand new Flooring Design franchise in the heart of the Porirua Mega Centre. Kerry & Joane had decided to take the plunge on buying the franchise over the 2019 summer, and it had come high time to begin advertising for their upcoming launch.
We were brought in to develop a Facebook marketing campaign for the launch, as well as professional photography and to assist in developing their other marketing endeavours. We began, as always, with an in depth consultation that gave insight into the Flooring Design franchise, and the core values and unique selling points of the business. We took these onboard and designed a three month campaign for the launch of the business.
We would begin with a soft launch of the business promoting the opening of the doors on the first day, through to the official grand opening event on the 26th of June. The key factor for us was getting the Flooring Design Porirua Facebook page traction within the local community. This was achieved by incentivising people to like and follow the Facebook page via competitions and paid advertising. These methods allow for the public to gain interest in the business and it’s activities, to then become followers of the business, and eventually customers. As of today, three months down the track, we have obtained well over 250 committed followers of the Flooring Design Porirua Facebook page and have reached thousands of potential customers within the Porirua region. Kerry & Joane are more than happy with the results and will continue to use our services into the future.